A famous heritage building in Wuhan stood waiting for new life. The opportunity was to create a restaurant concept that would honor the architectural legacy while appealing to contemporary diners.
The challenge was to develop a brand that respected the building's storied past without being constrained by it—creating something fresh and relevant for today's audience while preserving the soul of the space.
We named the restaurant "Le Marchand"—a nod to the building's original owner, a merchant who once occupied the space. This connection to history became the foundation of the brand narrative.
Vibrant, bold branding was developed to match the equally bold interiors. The visual identity balances heritage references with a fresh, contemporary approach—creating a bistro that feels both timeless and of-the-moment.
Brand Collateral
Interior Design
Menu Design
Le Marchand successfully transformed a heritage landmark into a vibrant contemporary bistro. The brand honors the building's history while creating an inviting space for modern diners.
The restaurant has become a destination in Wuhan—drawing locals and visitors alike who come for both the culinary experience and the opportunity to dine within a piece of the city's history.
"Kollektiv understood the delicate balance between preserving heritage and creating something new. The result is a brand that feels authentic to the building's story."
We partner with ambitious hospitality and lifestyle brands to create unforgettable experiences.
Start a Conversation